I count online promotional videos as digital advertising—just the kind that takes more coffee, more editing, and usually more time than a simple banner ever would. Sure, creating a polished video is a bigger adventure than designing a static graphic, but the purpose is identical: deliver a message, tell a story, and reach viewers through digital platforms.
So even though these videos may have required a few extra late nights and a heroic amount of rendering, they still belong in the digital advertising universe—just in the more cinematic orbit.
Promotional video for Applied Scientific Instrumentation (2022). Filmed with a Panasonic camera and fully post-produced in Camtasia.
Promotional video for the project SSOAR (Strategies for Online Academic Research) at the University of Oregon College of Education (2015). Also available on Vimeo. I filmed the primary footage, sourced supporting graphics, and completed all post-production in Camtasia.
Promotional video for the project ESCOLAR (eText Supports for Collaborative Online Learning and Academic Reading) at the University of Oregon College of Education (2015). I filmed all classroom and study scenes, recorded the website screencast, sourced graphics, and completed post-production in Camtasia.
Promotional video for the SGDI project (Simulations Gaming Development Initiative), implemented by the University of Oregon College of Education and Lane Community College (2009). The video showcases LCC’s virtual island in Second Life. I built several in-world facilities, performed as an avatar, captured footage using Snapz Pro, and completed post-production in iMovie ’08.