Email campaigns—sometimes called email blasts, newsletters, or “carefully targeted digital carrier pigeons”—are very much part of the digital advertising constellation. For large-scale outreach I use MailChimp, working within its templates while taking full responsibility for the parts humans can actually perceive: product photography, typography, layout, and color harmony. And because no one enjoys being spammed (including our future customers), I deploy these campaigns sparingly and intentionally. Below are four recent examples from the past two years.

Item 1

This email campaign was launched ahead of SPIE BiOS 2024 (The International Society for Optics and Photonics – Biomedical Optics and Imaging Systems) in San Francisco, CA, January 2024. A total of 195 recipients—39.2% of 507—opened the message. See it online.

Item 2

This email campaign was launched prior to CELL-BIO2024, the Annual Meeting of the American Society for Cell Biology and the European Molecular Biology Organization (ASCB|EMBO), in Boston, MA, December 2024. It reached 1,395 addresses, with 353 opens (28.0%). See it online.

Item 3

This email campaign was launched ahead of CELL-BIO2025 (ASCB|EMBO) in Philadelphia, PA, December 2025. Of 1,288 recipients, 274 opened the message (23.3%). See it online.

Item 4

This email campaign was launched prior to FOM2025 (Focus on Microscopy) in Taipei, Taiwan, April 2025. It reached 1,200 recipients, with 315 opens (26.0%). See it online.